Roblox Marketplace Selling Guide (October 2026): Upload Fees, Publishing Advances, Revenue Share and Rejection Rules
Posted: Wed Oct 21, 2026 6:47 am
Quick Summary
The rules tightened in 2026, so a lot of older guides are now wrong. The Marketplace policy page splits the requirements by what you are trying to do, and the split matters.
The subscription requirement is the one that catches people out. Premium memberships stopped being sold on April 30, 2026. Existing members keep theirs, but if they cancel they cannot resubscribe. Roblox Plus took over as the paid tier at $4.99 USD per month, and it is what you need now to publish and to keep already published items listed.
Verification needs a government photo ID and a phone camera for the selfie step, and the account has to be at least 13 years old. A linked parental account is the alternative path if you do not want to upload your own ID.
The 2D and 3D rules merged on July 14, 2026
Roblox announced the change on the Developer Forum on July 7 and rolled it out a week later. Classic shirts, pants and t-shirts used to run on their own cheaper set of rules. They no longer do.
The first version of the plan was rough. 2D creators were facing a 200 Robux upload fee and a publishing advance starting at 600 Robux, on top of a revenue share cut from 70% down to 30%. The reaction in the thread was almost entirely negative, and Roblox walked the numbers back on July 13. The final version that took effect on July 14 sets the upload fee at 80 Robux for both 2D and 3D items, with publishing for classic clothing at 10 Robux.
The economics table changed more than the fees did:
Roblox framed the move as protecting original work and making the rules consistent, and said the total share returned to the developer community stayed the same, just reallocated toward game owners who drive sales. Plenty of 2D creators read it differently, since it cut their Marketplace cut by more than half and raised their upfront cost at the same time. Both readings are in the source thread if you want to see the argument.
Upload fees and publishing advances
The upload fee is 80 Robux per submission, and it is generally not refunded if moderation rejects the item. Anything using an emissive mask costs 500 Robux to upload.
The publishing advance is a different animal. It is refundable, it varies a lot by asset type, and it comes back to you as rebates taken out of the platform commission on each sale rather than as one refund.
Emissive items pay five times the standard non-limited advance for their category. A hat with an emissive mask costs 7500 Robux to publish, not 1500.
Here is the rebate maths, taken from the worked example on the fees page. Say the publishing advance is 1000 Robux and the item sells for 400 Robux in a game. The creator takes 30%, which is 120 Robux a sale. Roblox's platform commission on those sales is used to repay the advance at the same 120 Robux rate, so the advance is cleared after 9 sales. The tenth sale is the first one where the creator is paid without any of it going back to clear the fee.
How much of a sale you actually keep
Marketplace sales use a progressive revenue share. The higher you price an item above its category floor, the bigger your cut.
The floor in that example is 100 Robux, so an item at 200 Robux pays the creator 100 Robux, and an item at 600 Robux pays 420 Robux. Regional pricing does not change the percentage, only the local listed price.
Progressive share only applies to Marketplace purchases. Anything sold inside a game gets the flat 30%, and the game owner takes 40% on top.
Limited items work on different maths. When you publish a free Limited, Roblox keeps the whole per-unit fee, which is 100 Robux per unit at current rates. Reselling an existing Limited splits it as 50% to the reseller, 10% to the original creator, 10% to the seller or affiliate, and 30% to Roblox. Reselling community-made Limiteds is not available for accounts based in Japan.
Every sale carries a 30 day escrow hold before the Robux land in your balance. Robux you earned by trading or reselling items you did not create do not count as earned Robux and cannot be cashed out through DevEx.
Publishing limits and pricing controls
There is no cap on how many 3D accessories, clothing, bodies or heads you can upload, and no cap on non-Limited items you can publish. Free Limiteds are capped at 50 per day. The Marketplace FAQ page still states a limit of 1 Limited item per day, which conflicts with the publish-to-Marketplace documentation, so treat 50 per day as the working number for free Limiteds and expect the paid Limited cap to be looser.
Price floors are dynamic. Roblox sets the lowest price per category based on demand, and you can view the current ranges on the pricing page of the Creator Dashboard. If your item predates the dynamic floor system, the amount above floor defaults to 0 Robux and "do not price below" defaults to your existing price until you change it.
Sale location is another lever. Items default to Marketplace and All Experiences, meaning any game can offer them through the Avatar Inspect Menu or the MarketplaceService API and take their 40% cut. You can instead restrict an item to a single Place ID, which keeps sales to your own game. Games that sell Marketplace items also have to enable the item on their side after you save the Place ID.
Timed options let buyers rent a 3D shirt, pants or sweater for 3, 7 or 14 days at a lower price. They are off unless you turn them on, either in bulk from the Creations page or per item.
You can schedule a sale up to 30 days ahead, with an optional end date. If you omit the end date the item stays listed indefinitely.
Category rules that get items rejected
Moderation is where most first uploads die, and the failures are almost always categorisation or fit rather than design quality.
FAQ
Can I sell avatar items without Roblox Plus?
No. Publishing requires Roblox Plus or Premium 1000/2200, and you have to keep that subscription active or your existing listings get pulled. Premium is no longer sold as of April 30, 2026, so Plus is the only route for new sellers.
Why was I charged 500 Robux to upload instead of 80?
Your item uses an emissive mask. Emissive uploads cost 500 Robux, and the non-limited publishing advance for emissive items is five times the standard rate for that category.
Is the publishing advance lost if my item sells nothing?
No, it is refundable through rebates, but the rebates only come out of the platform commission on sales. An item that never sells never repays the advance, so treat it as a cost you have to earn back.
Do items bought before the July 2026 changes still work?
Yes. Roblox confirmed that all previously purchased 2D items remain in inventories and wearable. The changes affect new publishing and revenue share, not existing ownership.
Can I still make free items?
Yes, but only as free Limited items, and they are charged per unit at 100 Robux each rather than through a publishing advance. Restocking a free Limited charges the same per-unit fee for each additional unit, and restocking is only available for free Limiteds that have never been made resellable.
Why did my Marketplace sale pay less than I expected?
Check whether the sale happened in a game. In-game purchases pay the creator a flat 30% and give 40% to the game owner, while Marketplace purchases use the progressive share that can reach 70% for high-priced items. Also check escrow, since the Robux is held for 30 days from the sale date.
My item was taken down. How do I appeal?
All moderation decisions can be appealed through the Roblox appeals page. If you are the rights holder reporting someone else's infringing content, use Rights Manager instead. Community Standards violations on an item's catalog page go through the Report Abuse button.
Sources
- Selling avatar items on Roblox takes three things: a verified account, 2-step verification, and an active Roblox Plus or Premium 1000/2200 subscription.
- Uploading any item costs 80 Robux. Items with an emissive mask cost 500 Robux to upload instead.
- Publishing costs a separate refundable advance that runs from 10 Robux for classic clothing up to 2500 Robux for a body, and 13000 Robux for a paid Limited hat.
- Marketplace sales pay the creator 30% at the floor price, rising to 70% for items priced at six times the floor or more. In-game sales pay 30% to the creator and 40% to the game owner.
- Sales sit in escrow for 30 days before the Robux land in your balance, and the publishing advance comes back as rebates, not as a lump refund.
The rules tightened in 2026, so a lot of older guides are now wrong. The Marketplace policy page splits the requirements by what you are trying to do, and the split matters.
| Step | Requirement |
| Upload an item | ID verification or a linked parent account, plus the 80 Robux upload fee |
| Publish it for sale | ID verification, 2-step verification, a publishing advance of 10 to 2500 Robux, and Roblox Plus or Premium 1000/2200 |
| Keep items on sale | An active Roblox Plus or Premium 1000/2200 subscription |
| Publish free Limited items | No publishing advance. You pay a per-unit fee instead, which is 100 Robux per unit as of October 2026 |
Verification needs a government photo ID and a phone camera for the selfie step, and the account has to be at least 13 years old. A linked parental account is the alternative path if you do not want to upload your own ID.
The 2D and 3D rules merged on July 14, 2026
Roblox announced the change on the Developer Forum on July 7 and rolled it out a week later. Classic shirts, pants and t-shirts used to run on their own cheaper set of rules. They no longer do.
The first version of the plan was rough. 2D creators were facing a 200 Robux upload fee and a publishing advance starting at 600 Robux, on top of a revenue share cut from 70% down to 30%. The reaction in the thread was almost entirely negative, and Roblox walked the numbers back on July 13. The final version that took effect on July 14 sets the upload fee at 80 Robux for both 2D and 3D items, with publishing for classic clothing at 10 Robux.
The economics table changed more than the fees did:
| Transaction type | Before July 2026, 2D | Before July 2026, 3D | Now |
| Marketplace purchase | 70% creator | 30% creator | 30% creator |
| In-game purchase | 60% creator, 10% game owner | 30% creator, 40% game owner | 30% creator, 40% game owner |
Upload fees and publishing advances
The upload fee is 80 Robux per submission, and it is generally not refunded if moderation rejects the item. Anything using an emissive mask costs 500 Robux to upload.
The publishing advance is a different animal. It is refundable, it varies a lot by asset type, and it comes back to you as rebates taken out of the platform commission on each sale rather than as one refund.
| Asset type | Standard publishing advance | Paid Limited publishing advance |
| Classic t-shirt, shirt, pants | 10 | N/A |
| T-shirt, shirt, sweater, pants, shorts, dress or skirt, shoes | 600 | 5000 |
| Hair, neck, shoulder, front, back, waist, makeup | 1000 | 15000 (hair: 6000) |
| Hat, face | 1500 | 13000 |
| Body | 2500 | 20000 |
| Emotes | 1500 | 10000 |
Here is the rebate maths, taken from the worked example on the fees page. Say the publishing advance is 1000 Robux and the item sells for 400 Robux in a game. The creator takes 30%, which is 120 Robux a sale. Roblox's platform commission on those sales is used to repay the advance at the same 120 Robux rate, so the advance is cleared after 9 sales. The tenth sale is the first one where the creator is paid without any of it going back to clear the fee.
- Sales 1 to 8: 120 Robux each repays the advance. The creator has recovered 960 Robux.
- Sale 9: 120 Robux each, of which 40 Robux still goes to the advance. The advance is now fully repaid.
- Sale 10 onward: 120 Robux to the creator and 120 Robux to the platform, with nothing held back.
How much of a sale you actually keep
Marketplace sales use a progressive revenue share. The higher you price an item above its category floor, the bigger your cut.
| Price relative to floor | Creator share |
| At the floor | 30% |
| 1.3x floor | 37% |
| 1.5x floor | 41% |
| 2x floor | 50% |
| 3x floor | 62% |
| 5x floor | 69% |
| 6x floor and above | 70%, capped |
Progressive share only applies to Marketplace purchases. Anything sold inside a game gets the flat 30%, and the game owner takes 40% on top.
Limited items work on different maths. When you publish a free Limited, Roblox keeps the whole per-unit fee, which is 100 Robux per unit at current rates. Reselling an existing Limited splits it as 50% to the reseller, 10% to the original creator, 10% to the seller or affiliate, and 30% to Roblox. Reselling community-made Limiteds is not available for accounts based in Japan.
Every sale carries a 30 day escrow hold before the Robux land in your balance. Robux you earned by trading or reselling items you did not create do not count as earned Robux and cannot be cashed out through DevEx.
Publishing limits and pricing controls
There is no cap on how many 3D accessories, clothing, bodies or heads you can upload, and no cap on non-Limited items you can publish. Free Limiteds are capped at 50 per day. The Marketplace FAQ page still states a limit of 1 Limited item per day, which conflicts with the publish-to-Marketplace documentation, so treat 50 per day as the working number for free Limiteds and expect the paid Limited cap to be looser.
Price floors are dynamic. Roblox sets the lowest price per category based on demand, and you can view the current ranges on the pricing page of the Creator Dashboard. If your item predates the dynamic floor system, the amount above floor defaults to 0 Robux and "do not price below" defaults to your existing price until you change it.
Sale location is another lever. Items default to Marketplace and All Experiences, meaning any game can offer them through the Avatar Inspect Menu or the MarketplaceService API and take their 40% cut. You can instead restrict an item to a single Place ID, which keeps sales to your own game. Games that sell Marketplace items also have to enable the item on their side after you save the Place ID.
Timed options let buyers rent a 3D shirt, pants or sweater for 3, 7 or 14 days at a lower price. They are off unless you turn them on, either in bulk from the Creations page or per item.
You can schedule a sale up to 30 days ahead, with an optional end date. If you omit the end date the item stays listed indefinitely.
Category rules that get items rejected
Moderation is where most first uploads die, and the failures are almost always categorisation or fit rather than design quality.
- Complete hairstyles with full head coverage go in Hair. Partial hairstyles like bangs or braids can go in Hat, Face or Hair. Facial hair always goes in Face.
- Accessories that sit above the neck go in Hat or Face. Anything not primarily visible above the neck cannot use those categories. Shoulder-only items belong in Shoulder.
- Clothing must stay in its group. Tops go in T-Shirt, Shirt or Jacket. Bottoms go in Shorts, Pants or Skirt. Roblox auto-detects some categories, like bodysuits, after upload.
- Hat designs go in Hat. A beanie with hair sticking out can be filed as Hat or Hair.
- Accessory attachment points must sit on the visible surface of the head mesh. Floating attachment points are rejected.
- Avatar bodies cannot include accessories or clothing at all. Horns, tails, wings, glasses and tattoos all have to be uploaded and sold as separate items. Hair, eyelashes and eyebrows on a head are separate items too.
- Body textures and tattoos are not the same thing. A repeating pattern that covers at least half the avatar, like scales or fur, is a texture and is fine. A distinct marking in a different colour is a tattoo and has to be sold separately.
- Heads need a caged mesh, one mouth region, one or two eye regions, and the 17 minimum FACS controls so the face deforms during blink and mouth animations.
FAQ
Can I sell avatar items without Roblox Plus?
No. Publishing requires Roblox Plus or Premium 1000/2200, and you have to keep that subscription active or your existing listings get pulled. Premium is no longer sold as of April 30, 2026, so Plus is the only route for new sellers.
Why was I charged 500 Robux to upload instead of 80?
Your item uses an emissive mask. Emissive uploads cost 500 Robux, and the non-limited publishing advance for emissive items is five times the standard rate for that category.
Is the publishing advance lost if my item sells nothing?
No, it is refundable through rebates, but the rebates only come out of the platform commission on sales. An item that never sells never repays the advance, so treat it as a cost you have to earn back.
Do items bought before the July 2026 changes still work?
Yes. Roblox confirmed that all previously purchased 2D items remain in inventories and wearable. The changes affect new publishing and revenue share, not existing ownership.
Can I still make free items?
Yes, but only as free Limited items, and they are charged per unit at 100 Robux each rather than through a publishing advance. Restocking a free Limited charges the same per-unit fee for each additional unit, and restocking is only available for free Limiteds that have never been made resellable.
Why did my Marketplace sale pay less than I expected?
Check whether the sale happened in a game. In-game purchases pay the creator a flat 30% and give 40% to the game owner, while Marketplace purchases use the progressive share that can reach 70% for high-priced items. Also check escrow, since the Robux is held for 30 days from the sale date.
My item was taken down. How do I appeal?
All moderation decisions can be appealed through the Roblox appeals page. If you are the rights holder reporting someone else's infringing content, use Rights Manager instead. Community Standards violations on an item's catalog page go through the Report Abuse button.
Sources
- Roblox Creator Hub: Marketplace policy, creator requirements and category rules
- Roblox Creator Hub: Marketplace fees and commissions, upload fees, publishing advances and progressive revenue share
- Roblox Creator Hub: Publish to Marketplace, upload and publish limits, sale location and scheduling
- Roblox Creator Hub: Marketplace FAQ, including the free Limited per-unit fee
- Roblox Developer Forum: unifying 2D and 3D avatar item publishing, July 2026 announcement and the July 13 revision
- Roblox Support: Roblox Plus benefits and the end of Premium
- Roblox Support: Roblox Premium Membership, purchase cutoff and benefit changes
- Roblox Creator Hub: Account verification, ID requirements and IsVerified() levels
- Roblox Creator Hub: Character body specifications, scale limits and triangle budgets